E-Mail Subscription Campaign
Campus District Inc. Mail Chimp
In December 2020, Campus District Inc. embarked on an imitative to discover our social media and Mail Chimp KPIs.
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I relied on in-house and third-party metrics to translate into descriptive data for presentation purposes.
Utilizing Mail Chimp metrics, Microsoft Excel, and Word, all gathered metrics were turned into a report for our team that was presented in a team meeting planned and led by me.
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The team concluded the best course of action was to launch a Mail Chimp E-news Subscription Campaign. We settled on a week to roll out the campaign that launched at the beginning of March 2021.
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E-Mail Subscription Campaign
Campus District Inc. Mail Chimp
In keeping with the E-Mail Subscription Campaign, I created graphics to help draw in new subscribers by promoting the benefits associated with subscribing to Campus District's e-news.
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To promote a cohesive brand and image, I relied on Campus District Inc.'s custom colors and preferred text options. I utilized archived images from past E-News Community Corner Initiative. Community Corner is a portion of Campus District Inc.'s E-News segment that features Cleveland Community Leaders.
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At Campus District Inc. (CDI), the interviews from local leaders and artists, are used to help those featured to stand out while retaining a brand that is both true to them and CDI.
E-Mail Subscription Campaign
Campus District Inc. Mail Chimp
For the CDI E-News Subscription Campaign, I created more graphics to promote the benefits associated with subscribing to CDI's E-News.
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Cross-promotion is prominent in CDI's digital marketing plan, which results in E-News content being shared on CDI's social media platforms.
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