Collegiate Projects
Cleveland State University American Marketing Association Chapter Plan
Every year the Cleveland State University (CSU) American Marketing Association (AMA) as part of an active AMA Collegiate Chapter, submits a thorough Chapter Plan to the International American Marketing Association. The AMA CSU Chapter opts in to compete in the annual International Collegiate Competition (ICC). As the President of the AMA CSU Collegiate Chapter, I organized, formatted, edited, and completed the Chapter Plan for our chapter. This Chapter Plan is a 20 page document detailing  how our chapter plans to proceed for the year including chapter fundraising, meetings, and goals.
American Marketing Association Case Study
The American Marketing Association Case Study class focuses on one assigned case study. The case study class works closely as a team to complete a marketing plan from beginning to end including metrics, creative, and presentation. As lead editor I delegated tasks, completed over 40 hours of final editing, and assisted in the final formatting.
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Case study winner's are announced and presented at the annual ICC in New Orleans, Louisiana in April. Our chapter placed 25th out of 90+ competing chapters.
Ad for Cotton Case Study
In conjunction with Cotton Inc., the competing AMA Collegiate Chapters were tasked with creating advertisements that showcased why the Cotton brand is the natural garment fiber of choice.
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To create this ad I relied on a photograph I captured of a model that I then edited. The soft pinks and natural aesthetic of the image helped portray the feel that wearing Cotton provides.
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My team chose the hashtag #whatsonyourtag to help increase tag checking amongst consumers. A task that was integral to the Cotton Inc. case study.