Marketer. Photographer. Content Creator.
Hello and welcome, I am Rachelle (Ra shell) Miller, a newly minted mama to a 14-month-old, I am a photographer located in Cleveland and I am also an alumnus of Cleveland State University (woohoo class of 2020) where I obtained a bachelor's degree in Organizational Leadership and Marketing. I am a marketer, photographer, and content creator with a passion for connectivity. Humanity, creativity, and community are continual driving forces behind my zeal for life. I have 6+ years of digital marketing and social media management experience working for Cleveland based non-profits and marketing companies. I have a sense of ownership in every campaign I touch and take pride in finding creative ways to deliver quantifiable results.
EXPERIENCE
Free Lance Photographer
Rachelle Miller Photography
May 2010 - Current
Capture shoots using a DSLR to create unique content for promotions, graphic creations, and client galleries.
Social media management of four social media pages and 3 websites for promotions and to build authentic relationships with current and prospective clients.
Curate online client galleries for photo delivery and seamless slideshows of edited images that offers ease of use and access.
Part-Time Associate/Photographer
City Goods Cle aka the Hingetown Creative Hangars
September 2022 - Current
Capture and edit photographic content using a professional camera for promotions, social media posts, and reels
Process credit card and cash sales through a POS system efficiently and accurately
Work independently and as part of a team to promote and educate consumers about the local artists and their goods housed within the hangars
Social Media Manager
Michelle Loufman Photography, LLC
April 2022 - October 2022
Utilized planning, scheduling, and monitoring tools and programs such as Later, Canva, Facebook Meta, Google Docs, etc. to support social media activities.
Generate, edit, publish and share content (original text, images, video or HTML) 3-5x/week to
build meaningful connections and encourage community members to take action.Brainstormed, crafted, edited, and published professional blog posts about content related to photography, small business activities, and creativity.
Marketer and Photographer
Village Trends Boutique
Feb 2022 - September 2022
Style, photograph, and edit product shoots for social media and website content, promotions, and brand awareness
Assist with social media management of Instagram and Facebook while continually assessing insights and campaigns to gauge reach and performance
Style and photograph clients for our in-boutique styling/modeling one-on-one shoots to increase reach while creating unique experiences for clients
Accounts Services Intern
Brokaw Ad Agency
May 2021 - July 2021
Assisted with proofing, editing, and creating copy for social media assets and calendar ads for publications.
Fulfilled production assistant duties for on location and in house commercial shoots for local and national brand campaigns.
Attended and contributed to weekly accounts services meetings, budgetary reviews, social media brainstorms, and campaign branding meetings.
Marketing & Administrative Intern
Campus District Inc.
March 2020Â - May 2021
Created a bi-weekly e-newsletter via Mail Chimp that features community services, local events, and community leaders.
Social media management of all social media pages including Facebook, Instagram, and Twitter, while continually increasing our reach and follower count on Instagram by 30%; Facebook by 20%; Twitter by 25%.
Created informative data insight reports using in-app and third-party metrics to analyze consumer reach, engagement, growth, and interactions.
Administrative Assistant and Social Media Specialist
College of Business, Cleveland State University
May 2018 - December 2020
Implemented a social media marketing campaign to increase brand awareness and student involvement by 40%.
Researched, collected, and analyzed data for campaigns and campaign performances.
Analyzed project campaign performance in conjunction with CSU’s Career Services for an on-campus internship. Translated data into customer-friendly terms and presented at an annual campaign meeting.
Social Media Specialist & Photographer
Joyful Noise Neighborhood Music School
Sept 2016 - May 2018
Collected and analyzed data for a variety of projects and tasks for grant proposals, infographics, and various other assignments.
Collaborated on fundraisers with local businesses, created promotional newsletters, and photographed recitals and daily lessons for digital marketing promotions across all social media platforms.
Managed social media pages to promote events, while increasing community involvement by 25%.
Leadership + Awards
Background Details
2008 - Present
Free Lance Photographer
Working in studio and on location based out of Cleveland, Ohio. Shooting throughout North East Ohio + the east Coast. A few places I have been published:
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Kent State University
Cleveland State University, the Vindicator
Colombia, tusemanario.com
Local IG business pages such as: Brewnuts, Quintana's, and Thirsty Dog
May 2020 - December 2020
American Marketing
Association, CSU Chapter, President
During my term as the AMA CSU Chapter President I provided a robust and engaging experience for fellow students. Responsibilities included:
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Organizing and leading general meetings
Spearheading the annual chapter plan
Networking with local community leaders
Creating a weekly AMA e-news segment
Social media + communications
Promotions including creating graphics
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May 2019 - May 2020
American Marketing Association, CSU Chapter, VP of Treasury
Assisted with fiduciary and community outreach duties related to AMA CSU events, meetings, and travel including:
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Attended SGA budget hearings
Submitted + approved reimbursements
Hosting AMA Meetings
Co-managed community outreach events with local non-profits
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I was interviewed by a staff writer for the school newspaper regarding the AMA. You can read that article here.
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July 2019 - November 2019
Brand Ambassador, VANS Shoes, Neat-O Marketing Agency
Collaborated with a team of ambassadors on a Collegiate Marketing Campaign targeting local artists to compete in a shoe design competition.
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Responsabilities included:
Social media promotions
In-store event promotions
Outreach + engagement to local college artists
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August 2016 - May 2018
Ahuja Student Ambassador, Cleveland State University
Alongside 15 fellow students, our main task was to represent the Monte Ahuja College of Business, Cleveland State University.
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Responsibilities included:
Sat on CSU Student Panels
Volunteered at Collegiate events where CSU partnered with local businesses such as the Cleveland Clinic, Quicken Loans, and KeyBank.
Assisted with the annual youths in STEM event.
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2016 - 2020
Awards
American Marketing Association
2020 - Outstanding Chapter Plan
2020 - Honorable Mention: Top 25 Case Studies
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Cleveland State University
2020 - President's List
2016 through 2020 - Dean's Lis
2019 - Featured Intern
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